这是一座很“简单”的售楼部空间。简练的美学风格,规整的空间秩序,动线流畅,温和内敛。
这是一座很“不简单”的售楼部空间。设计师从谷物粮仓的概念出发,以“日咖夜酒”勾勒出当代都市青年极具个性的日常口粮现状,与此同时,艺术与文化相继伴随进入生活现场,温润细腻于细节当中缓缓流露,最终以轻松、自在、漫溯的方式,链接起一系列家宅的空间样本,形成一场关于日常生活从物质到精神、从时间到空间的发酵。
作为首农品牌旗下的北京玺悦朝阳售楼部,它摒弃了对形式语言的追求,转而回归为一种与品牌气质相应温润内敛手法,将谷物、咖啡、酒精、文化、艺术、自然、家舍巧妙的串联起来,构建出一个完整的空间叙事,成为一处真实生活的发生地。
This is a “simple” sales gallery: it features a concise aesthetic style, neat spatial order, smooth circulation and a gentle, understated vibe.
Yet it is also a “remarkable” space. Drawing inspiration from the concept of a grain granary, the designer uses the “daytime café, nighttime bar” model to depict the highly personalized daily lifestyle of contemporary urban youth. Meanwhile, art and culture are integrated into daily life, with warm and delicate details unfolding gently. In a relaxed, free and wandering manner, it connects a series of residential space samples, forming a full fermentation of daily life from material to spiritual, from time to dimension.
As the sales gallery of Xiyue Chaoyang in Beijing under the Sunner brand, it abandons the pursuit of ostentatious formal language, and adopts a warm, understated approach that matches the brand’s temperament. It skillfully links grains, coffee, alcohol, culture, art, nature and home, constructing a complete spatial narrative and becoming a real venue where authentic daily life unfolds.







