在同质化的地产营销竞争中，佛山万科金色里程售楼部的设计策略是创造独特IP主题的去销售化体验空间。设计师以“魔法学院”为主题将售楼部设计成一个社区咖啡厅，呼应建筑立面的英伦风格，在空间中插入两个大体量的红砖拱劵，打破空间的常规逻辑，形成戏剧性。飞书与复古的铜制灯具与红砖相映成趣，让客户留下不会混淆的独特记忆。

Amid the homogeneous competition in real estate marketing, the design strategy of Foshan Vanke Golden Mileage Sales Office is to create a de-sales experience space with a unique IP theme. Taking “Hogwarts-style Magic Academy” as the theme, the designer transforms the sales office into a community café that echoes the British style of the building facade. Two large red brick arches are inserted into the space, breaking the conventional spatial logic and creating a dramatic effect. The flying books and vintage copper lamps form a delightful contrast with the red bricks, leaving customers with a unique and unforgettable memory that cannot be confused with others.